Maldives Marketing and Public Relations Corporation (MMPRC) has participated in the digital business event held this year in place of ITB Berlin, titled ITB Berlin Digital Business Day 2022. The event was held on March 17, and proved to be a fruitful day of lucrative interactions between professionals and partners in the global travel and tourism trade through ITB’s digital platform consisting of a user-friendly portal.
ITB Berlin is one of the world’s leading travel trade shows bringing together the global travel, tourism and hospitality industries. MMPRC said the event presented the opportunity to network with stakeholders from all over the world and manage appointments on a user-friendly personalized platform with participants and establish new business connections through B2B meetings. MMPRC stated this year’s virtual event offered tourism professionals and buyers worldwide with the opportunity to network and do business from around the globe through user-friendly networking tools and scheduled audio-video meetings. Participants were also allowed to take part in two one-hour speed networking sessions, during which they were automatically assigned meeting partners based on the provided profile and business interests.
MMPRC participated in this global trade event to market unique experiences offered to tourists at the Maldives, under MMPRC's marketing strategy which focuses on maintaining destination momentum and increasing arrival numbers from Germany, and around the globe. Through this event, MMPRC provided the latest travel guidelines, information about the unique geographical formation of the Maldives’ scattered islands, and the stringent safety measures in place in Maldivian resorts, guesthouses, liveaboards and hotels.
Germany is one of the traditional top markets for the Maldives. The German market has consistently performed well, accounting for 7.2% of arrivals in 2021 with 94,784 visitors. The market is performing well this year as well, with 28,796 arrivals recorded from Germany to the Maldives as of March 16. This accounts for 8% of total arrivals and ranks Germany as the fourth top market this year.