Maldives Marketing and Public Relation Corporation (MMPRC) has collaborated with Pickyourtrail to increase the destination momentum in the Indian market. The three-month campaign will be held from April to July and aims to create more interest in the Maldives amongst the travel trade and travelers from this market, revealed MMPRC.
Pickyourtrail is India’s one of the most-loved leisure travel brands that are now growing exponentially with its unique DIY platform online, allowing new age travellers to create and customize their holiday. Their on-trip app lets customers access their tickets, documents, and all information on local restaurants and tourist spots. Pickyourtrail has crafted over 50,000 vacations in 14 countries and is the best-rated travel company in India.
MMPRC stated that the purpose of the joint campaign between MMPRC and Pickyourtrail is to showcase the Maldives as the most preferred and safe holiday destination for Indian travellers across all affluent segments and profiles. MMPRC hopes the campaign will create a commercially strong brand marketing campaign and stimulate a high level of inquiries and sales while increasing room nights and passenger numbers.
India was one of the top source markets for the Maldives in 2021. The Maldives has welcomed over 289,964 tourists to the country by March 2 this year, with India ranking as the third top source market for this period with 26,094 arrivals which is a 9.0% market share.