A group of prominent Indian influencers and celebrities have arrived in the Maldives on a familiarisation trip upon invitation from the Maldives Marketing and Public Relation Corporation (MMPRC). This familiarisation trip is held from April 7-11, under the effort to maintain the Maldives’ position as the top of the mind destination in the Indian market.
The team consists of Ashi Kanna, Shruti Sinha, Mehak Ghai and Aashna Malani. They stayed at Sun Island Resort & Spa and LE Meridien Resort & Spa during their trip in the Maldives. MMPRC said the leading team experienced several adventurous and leisure experiences in the Maldives such as snorkeling, spa and wellness facilities, watersports, and other unique Maldivian experiences. In addition, the team embarked on a gastronomic journey and discovered haute gourmet cuisines unique to each property.
The influencers, while exploring the Maldives, promoted the highlights of their escapades and journey on their digital and social media platforms. The posts are estimated to have a reach of 5.7 million. Prior to the familiarisation trip, a media announcement event was held at the Westin Garden City, Mumbai on the April 6 to announce the familiarisation trip.
India was the top source market to the Maldives last year, and remains among the top source markets this year as well. As of March 30, the Maldives has welcomed 427,577 travelers in total, out of which 46,154 travelers are from India.