A group of prominent journalists from France have arrived in the Maldives for a familiarisation trip, by invitation from Maldives Marketing and Public Relation Corporation (MMPRC). This familiarization trip is held from April 30 – May 5 under the effort to maintain the Maldives’ position as the top of the mind destination in the French market.
The journalists represent prominent French outlets such as Desire de Voyages, Les Boomeuses, Infrarouge & National Geographic. The team will stay at Sun Siyam Irufushi & The Westin Maldives Miriyandhoo Resort during their trip in the Maldives.
The theme of the familiarisation trip is “well-being and relaxation”, and accordingly, the team will spend time experiencing the various health and wellness facilities available in the Maldives such as spa on the beach, yoga and meditation, and other groundbreaking wellness experiences. They are scheduled to take on several adventurous and leisure experiences in the Maldives such as snorkeling, watersports, and other unique Maldivian experiences. In addition, the team will embark on a gastronomic journey and discover haute gourmet cuisines unique to each property.
MMPRC stated the journalists will publish feature stories on the Maldives in their respective journals. MMPRC noted these stories will help promote the Maldives and maintain destination presence in the French market. The writings would also provide the latest travel guidelines and information about the Maldives. In total, the stories are estimated to reach an audience of over 5.5 million readers.
As of April 6, 2022, the Maldives has welcomed 460,479 travelers in total, out of which 21,491 travelers are from France. France was one of the top source markets to the Maldives last year.