Maldives Marketing and Public Relations Corporation (MMPRC) has initiated a joint campaign with South Korean travel agencies Palm Tour and Honeymoon Resort.
MMPRC will be holding online and offline activities for three months to promote the Maldives as one of the safest and most alluring honeymoon and romantic destinations as part of the campaign. MMPRC stated Palm Tour is one of the top honeymoon agencies for overseas travel in South Korea with over 15 branches nationwide. The award-winning agency offers a wide range of products with various flight and resort options from the Maldives. In 2019, Palm Tour sold 11,000 room nights from the Maldives. Honeymoon Resort is also one of the biggest honeymoon travel agencies in Korea with a Business history of over 20 years sending over 400,000 honeymooners. They have over 10 years of experience with various Maldives honeymoon products.
Under the online components of the campaign, Palm Tours and Honeymoon Resort will develop exclusive Maldives promotion pages, place banners on their websites with the destinations advertisements, advertise content on the websites and social media pages of both companies, and paid adverts on Naver, Google, and YouTube. The offline segment of the campaign will see Maldivian products showcased at fairs, providing the latest destination information including visa requirements and guidelines. It will also include advertisement banners in different pertinent locations, lucky draws, raffle giveaways, and advertisements to attract attention to the destination from honeymooners and newly-married couples.
The campaign is held in line with MMPRC’s strategy to maintain the destination presence in the South Korean market and to efficiently promote various products, experiences, and segments of tourism to increase future bookings and arrivals from South Korea.
In 2021, a total of 1,312,706 tourists arrived in the Maldives of which 6,839 were from South Korea. The Maldives has welcomed 7,191 tourists from the market this year. Prior to COVID-19, South Korea was the third-largest outbound tourism source market in the Asia-Pacific (APAC) region in 2019, with 28.7 million international departures.