Maldives Marketing and Public Relations Corporation (MMPRC) is showcasing the Maldives at one of the largest MICE (Meetings, Incentives, Conventions & Exhibitions) fairs targeting the European market - IMEX Frankfurt 2022.
During this event, MMPRC and industry partners will promote how the destination seamlessly merges business with leisure, and explain to potential business travelers how business events can be transformed from conventional to a b+leisure concept in the Maldives. The event is taking place in Frankfurt, Germany, from May 31 till June 2.
IMEX is the largest MICE fair held in Germany, targeting business travelers from Europe looking for new and exciting venues and ways to host their meetings and events. This year's IMEX event is expected to be visited by more than 4,900 trade professionals with decision-making authority. Close to 3,900 hosted buyers are expected to be present at the event.
MMPRC is participating in this event with 9 industry partners to market the unique MICE venues, opportunities available in the destination to German and European business travelers. Through the event, MMPRC and industry partners will market the four main tourism products offered by the Maldives - resorts, hotels, guesthouses and liveaboards- and will promote why the privacy, security, and serenity offered by Maldives provides an ideal solution for MICE travelers.
MMPRC is representing the country in this event as part of the efforts to promote different segments of tourism available in the Maldives. MMPRC has been spearheading major campaigns across the globe to promote MICE opportunities available in the Maldives to potential business travelers. Participation in this event also comes as part of MMPRC’s marketing strategy for Germany, aimed at promoting the destination as a top of the mind and safe destination.
At present Germany is the fourth top source market to the Maldives in terms of arrivals. By May 18, 2022, the Maldives welcomed 655,049 tourists to the country out of which 56,058 were from Germany.