A media team from Indonesia has arrived in the Maldives on a familiarisation trip aimed at promoting the adventure and dive experiences available in the destination.
The team, which arrived upon the invitation of Maldives Marketing and Public Relations Corporation (MMPRC), will stay in the Maldives from June 23–28. The team includes representatives from prominent Indonesian publications, and are staying in Kuramathi Maldives, Pullman Maldives Maamutaa, and Mercure Maldives Koodoo, where they will experience Maldivian hospitality, gourmet cuisine, and the unique experiences and services available in these resorts.
MMPRC said the trip will help to promote the diving segment of the Maldives, showcasing dive facilities and relevant experiences, and through the trip, tourism products of the Maldives will be promoted to the Indonesian market. MMPRC noted the participants of the trip will share social media posts and write articles about their experiences in the Maldives, which are expected to reach 30 million potential travellers from Indonesia. The trip is being conducted as part of the marketing strategy of MMPRC for the Indonesian market.
Prior to the COVID-19 pandemic, the Maldives welcomed over 4,000 Indonesian tourists in 2019, with over 950 in 2021. From January to April 2022, there have been 365 arrivals from Indonesia.