The Maldives has been featured on a special episode of WION Traveller entitled Discovering the Maldives. The episode premiered on October 29 with repeat aired on October 30 and November 6.
The special episode featured local resort Siyam World, guesthouse Kaani Palm Beach, and liveaboard Maldives Legend Cruise. It was hosted by Ankit Tuteja, a senior anchor at WION who has produced and hosted a wide variety of feature shows across the technology, travel, and entertainment industries.
Maldives Marketing and Public Relations Corporation (MMPRC) stated the feature will help the Maldives promote its various tourism products, market the safety and security offered to tourists by the scattered islands, and promote the unique experiences awaiting tourists in the destination. It stated the feature is aligned with its marketing strategies for India, which focus on strengthening the Maldives brand in all major cities via multiple platforms, online and offline. The strategy involves marketing the various products and segments of tourism that the Maldives caters to. These products and segments are marketed to different audiences including those seeking luxury, romantic, or budget travel options from the Indian market.
WION was founded in 2016 by Zee Network. It reaches around 4 million people in India and has its own presence on social media platforms and websites for travel enthusiasts in India. WION traveller has 5.51 million subscribers on YouTube and 2,986,650 average page views per month for their website.