Maldives Marketing and Public Relations Corporation (MMPRC) is representing the Maldives at the World Travel Market (WTM) London 2022.
The event is hosted at ExCel London from November 7-9. The Maldivian delegation at WTM London is led by the Managing Director of MMPRC Thoyyib Mohamed.
WTM London is one of the leading global events for the travel industry to meet industry professionals and conduct business deals. The three-day in-person event creates business opportunities by connecting with industry delegates and international media. Throughout WTM London 2022, MMPRC aims to meet with the travel trade from the United Kingdom (UK) and global partners and share the latest updates on the Maldives and our tourism products.
Along with industry partners, MMPRC is promoting the country’s diverse products and segments and showcasing the unique aspects, activities, and experiences at a 420sqm double-decker Maldives stand. The company’s participation in WTM London coincides with the Golden Jubilee of Maldives Tourism, marking 50 years since the Maldives began welcoming visitors. To maintain a presence as a preferred destination in the UK market, a wide range of activities will be hosted throughout the three days of the fair.
MMPRC stated that it aims to connect with travel trade from the UK market, share the latest travel guidelines, and more. The company stated that the event provides the perfect opportunity for networking, strengthening existing business ties, and maintaining destination presence as one a top-of-the-mind spot for holiday travel. The events further provide the ideal platform for industry partners to promote their individual products and properties, generate new business leads, and network with the UK and global travel trade to identify sentiments of consumers towards the destination.
Managing Director Thoyyib is meeting global media officials and providing the latest updates on the destination through in-person interviews. Additionally, the Maldives stand includes a designated area where industry partners and MMPRC officials can host presentations. The area is designed to showcase the Redefining Mice concept unique to the Maldives. Minister of Tourism Dr. Abdulla Mausoom, along with officials from the ministry, is also part of the Maldives delegation at WTM London 2022.
A new activity planned at the stand this year is the 360 video booth, which uses a revolving camera to give a 360-degree experience. The booth provides visitors opportunities to take pictures and videos immersed in the beauty of the Maldives. Other activities at the stand include distributing press packs, launching the 2023 destination guide, and kicking off an exciting new venture by MMPRC for next year as part of its global marketing efforts.
MMPRC stated that one of the major highlights from the activities planned for WTM London 2022 includes the Maldives Media Meet, celebrating 50 years of tourism in the Maldives. Speakers at the event include Maldives tourism pioneer Hussain Afeef, Tourism Minister Mausoom, and High Commissioner of the Maldives to the UK Dr. Farah Faizal.