Maldives Marketing and Public Relations Corporation (MMPRC) has revealed that a team of media officials representing various world-class publications from the Nordic region are in the Maldives for a familiarisation trip to experience the luxury and gastronomy of the country. The team will stay in the Maldives from November 25 to December 1.
MMPRC stated that the purpose of the trip is to establish the Maldives as one of the most preferred tourist destinations in the Nordic region and to promote diverse experiences, especially the luxury and gastronomy segments of the Maldives. MMPRC also stated that the trip is expected to promote the destination and strengthen its presence in the Nordic region.
According to MMPRC, journalists, bloggers, and writers representing various world-class publications such as Sondag, Vagabond Reiselyst, Dagbladenes Bureau, and Dagbladenes Bureau, targeting a diverse audience in the Nordic market, will generate tremendous coverage showcasing the Maldivian resorts and unique experiences, ranging from gastronomy and wellness to watersports and other unique experiences. Additionally, the trip will highlight the unique geographical advantage of having the islands scattered across the Indian Ocean and the unique one-island-one resort concept, making the Maldives one of the safest holiday destinations in the world.
Furthermore, the team will be hosted at Sun Siyam Iruveli, Fairmont Maldives Sirru Fen Fushi, and Le Meridien Maldives Resort and Spa where they enjoyed high-end adventures, the world-renowned Maldivian hospitality, unique experiences, and the different cuisines available at their host properties.
The Maldives welcomed 29,666 travellers from the Nordic region as of November 14. MMPRC has been conducting several activities targeting this market including a campaign with Blixen tours and a travel trade webinar. There are several other marketing and advertising activities in the pipeline for the Nordic market for this year, such as more familiarisation trips, broadcasting partnerships, outdoor campaigns, print media campaigns, and more.