Maldives Marketing and Public Relations Corporation (MMPRC) has promoted the Maldives at the USTOA Annual Conference and Marketplace 2022.
The event took place at the JW Marriott Austin in Texas, United States (US). During the event, MMPRC had opportunities to meet some of America's most respected and renowned tour operators.
MMPRC stated that since its inception in 1972, the USTOA Annual Conference and Marketplace has distinguished itself for being the only travel industry event in the US that brings together leading North American travel companies, tourism suppliers, and global destinations in an intimate and exclusive setting. The objective of participating in the event was to market the Maldives as the preferred holiday destination, provide the latest destination information, and promote the various segments, products, and experiences of the Maldives tourism industry.
The event provided a unique business-casual atmosphere for a small select group of 700 travel professionals and networking opportunities throughout the conference to make new contacts and conduct business. It enabled MMPRC to connect and network with stakeholders of the industry from the market and through that, inform travelers of the latest information about the destination. The stakeholders range from other tourism destinations, service providers, PR companies, buyers and sellers, and a diverse range of trade professionals. During this event, we gained invaluable insight into the North American travel market. MMPRC also identified the latest factors and trends affecting the industry and travelers across the globe through seminars, symposiums, and expert panel discussions.
MMPRC stated that it is an indication of the strong presence and demand of the Maldives in the US market that despite the long distance, the US market remains one of the top source markets for the Maldives. As such, the Maldives has welcomed 71,757 tourists from the US so far this year, making it the 6th top source market for tourism.