Maldives Marketing and Public Relations Corporation (MMPRC) has participated in the FESPO Fair 2023 in Switzerland with the tourism industry in the Maldives.
MMPRC will market the natural beauty of the Maldives and the country's luxury tourism services and products at the fair which will run from February 2-5. The fair will be held in Zurich, Switzerland. The event is attended by more than 600 exhibitors from around the world. The event will be visited by tourism operators and service users. The fair is expected to attract 60,000 visitors this year. The event will be attended by 12 industry partners along with MMPRC.
The aim of the event is to raise awareness about the Maldives in the Swiss market and provide the latest information on the tourism opportunities available to the travel trade and those who are interested in traveling to the Maldives from this market. Such events are a golden opportunity to market opportunities, beauty, culture and hospitality of the Maldives to the world. Switzerland was one of the top 10 tourist markets in the Maldives last year with 34,737 tourist arrivals visiting in 2022.
MMPRC is conducting many activities to maintain the popularity of the Maldives in this market. MMPRC will continue to participate in physical fairs, media familiarisation trips, advertising campaigns, joint marketing campaigns with travel operators and a destination e-learning programme to promote the Maldives in the Swiss market.