Maldives Marketing and Public Relations Corporation (MMPRC) has revealed that a team of journalists from India are visiting the Maldives to immerse themselves in the tourism offers, unique experiences, and exciting encounters awaiting tourists in the country.
The journalists on the trip represent key media publications from India such as Indulge Express (NIE), The Sunday Guardian, ET Travel World, and Dainik Jagran. Additionally, the team comprises a freelance writer contributing to Indian, American and European publications, and one PR representative. These five journalists will indulge in all things Maldives at Outrigger Maldives Maafushivaru Resort, Sun Siyam Iruveli, and West Sands Ukulhas, Ranthari Guesthouse and Spa, and Nala Veli Maldives from February 20-26.
Some of the activities that the team will experience include local island tours, snorkelling and visiting whale sharks, manta rays and turtle points, sunset cruises, sandbank visits, coral planting programmes, cooking classes, and more. The team of journalists will relay these experiences through articles and multimedia content to potential travellers in India and beyond.
This familiarisation trip is conducted as part of MMPRC’s marketing strategy for India, which focuses on sharing key destination information via social media platforms and online media that is most commonly used in the India market. The strategy aims to promote affordable luxury accommodation options to the Indian consumers and establish Maldives as a top-of-the-mind destination in this market. Additionally, this trip aims to promote the variety of accommodation options available in the Sunny Side of Life.
India was the top source market to the destination last year with 241,369 arrivals received by December 31, 2022, which is 14.4% of the total market share. MMPRC has been holding several promotional initiatives targeting this market to maintain destination momentum. This includes digital and social media campaigns, participation in major fairs and exhibitions, media interviews, ad campaigns, television and online programmes, outdoor advertising campaigns, and familiarisation trips. Many such activities are planned to be held throughout 2023 for this market as well.