Maldives Marketing and Public Relations Corporation (MMPRC) has extended an invitation to some of Thailand's most prominent journalists and bloggers to experience the world-class hospitality and luxury awaiting tourists in the Maldives. The representatives arrived to the Maldives on February 20 to immerse themselves in the unique experiences, products, and renowned service standards of the country for six days.
The team consists of two journalists, three bloggers, and one public relations (PR) representative who will be staying at Pullman Maldives Maamutaa, Mercure Maldives Kooddoo, and Reethi Beach Resort in the Maldives. They will share their experiences with their extensive audiences through online articles, publications, and social media platforms. The activity will help to build greater brand awareness and promote the Maldives as a top-of-mind destination. With the combined reach of the media members, the generated content is expected to exceed a staggering 6,179,000 impressions.
The media trip is part of the marketing strategy for Southeast Asia, with a focus on showcasing the diverse and unique aspects of the Maldives to travellers from the region. The Thailand market currently ranks number 38 globally for inbound visitors to the Maldives, and MMPRC has big plans to further boost arrivals from Southeast Asia this year with a series of campaigns and promotions. This includes participation in Malaysian Association of Tour and Travel Agents (MATTA) 2023, ADEX Ocean Mission 2023, and hosting a Maldives Roadshow in Southeast Asia.