Maldives Marketing and Public Relations Corporation (MMPRC) has promoted the Maldives as a tourist destination in the Malaysian Association of Tour and Travel Agents (MATTA) 2023. MMPRC collaborated with some of the leading travel and tourism industry partners to showcase the Maldives as a preferred holiday destination in Malaysia and Southeast Asia.
MATTA 2023 provides information to service providers and the travel trade about travel options and business opportunities and travel experiences to potential travellers. MMPRC aimed to promote the destination's beauty, luxury, and safety to potential visitors from Malaysia and Southeast Asia through participation in this event.
During the event, MMPRC provided visitors with the latest information about the Maldives. There were 11 industry partners participating in the fair alongside MMPRC to promote their unique services and products. MMPRC stated that participating in MATTA 2023 is key to meeting potential collaborators and maintaining the destination's presence in Malaysia and the Southeast Asian region.
The Maldives has welcomed 3,398 tourists from Southeast Asia as of January 2023. MMPRC has planned several marketing activities in this region to market and further promote the destination in addition to MATTA 2023. These activities include Maldives Roadshow in Southeast Asia, Print Advertising Campaign, and a media familiarisation trip. MMPRC will also represent the Maldives at major fairs in this region such as ADEX Ocean Mission 2023, NATAS Holidays 2023, and ITB Asia 2023.