The Maldives Marketing and Public Relations Corporation (MMPRC) has promoted the Maldives as a tourist destination at the Pure Luxury Spring Edition 2023 event in Moscow, Russia.
Pure Luxury Spring Edition has been the ultimate platform for showcasing the best in luxury travel to a highly qualified audience since 2011. The event was held at the Four Seasons Hotel in Moscow. MMPRC was represented by agents for the region, Compass Consulting, and showcased the Maldives, products, and services to buyers from travel companies in Russia who specialise in luxury travel and VIP clientele.
During the event, MMPRC aimed to promote the Maldives as the ultimate luxury holiday destination in the Russian market for high-net-worth individuals and luxury travellers. MMPRC participated in the event under its marketing strategy for the Russian market, which focuses on strengthening the brand of the Maldives in the market through ambient outdoor advertisements, and social and digital media campaigns, to further market products and services.
Russia was the second largest source market for the Maldives in 2022, with a total arrival figure of 201,954 tourists. So far in 2023, over 28,000 tourists have arrived from Russia, positioning the market as the largest source market at the moment. MMPRC conducted 16 high-profile advertising campaigns targeting Russia last year, with several exciting activities and campaigns for the market in the pipeline for 2023.