The Maldives Marketing and Public Relations Corporation (MMPRC) has welcomed journalists from prominent Italian publications to experience the world-class hospitality and luxury awaiting tourists in the Sunny Side of Life. The team of journalists will stay in the Maldives until April 2. During their time in the Maldives, the team will immerse themselves in the unique experiences, products, and renowned service standards. The trip is being conducted in collaboration with Turkish Airlines.
The team consists of five journalists and one public relations representative from Tourism Hub. The team will stay at Nika Island Resort, Ayada Maldives, and Siyam World during the familiarisation trip. They enjoyed experiences such as spa and wellness treatments, Maldivian cooking classes, watersports, tree planting, touring interesting spots on the islands such as museums, and more. During and following the trip, the team of journalists will share their experiences with their extensive audiences through online articles, publications, and social media platforms. The activity will help to build greater brand awareness and promote the Maldives as a top-of-mind destination in the Italian market. The generated content is expected to exceed a staggering reach of 20,233,602.
MMPRC said the exciting media trip is part of the marketing strategy for the Italian market, with a focus on showcasing diverse and unique aspects to travellers from the region. Italy currently ranks fourth globally for inbound visitors to the Maldives, and MMPRC has big plans to further boost arrivals from Western Europe this year with a series of campaigns and promotions. It includes a joint campaign with prominent tour operators and various other activities.