The Maldives Marketing and Public Relations Corporation (MMPRC ), along with 15 industry partners, have taken part in WTM Latin America (WTM LATAM) from April 3-5 at José Bernardo Pinto, 333, Vila Guilherme São Paulo, Brazil.
WTM LATAM is a prominent fair in the region. MMPRC said that participation in the event will help strengthen the brand of presence in Latin America, connect with the travel trade, and offer information on the latest updates from the Maldives tourism industry.
WTM LATAM is one of the major B2B travel and tourism events for Latin America, offering excellent business opportunities and return on investments. The fair provides access to relevant and qualified travel and tourism industry buyers, influencers, and professionals. Approximately 20,000 influential travel professionals and 565 exhibiting companies took part this year.
The Maldives has welcomed 19,865 arrivals from the Latin American market by March 23. MMPRC has several marketing activities in the pipeline aimed at the market for the year 2023. The activities include digital and social media marketing campaigns, webinars, and influencers and media familiarisation trips.