Maldives Immigration has revealed that around 1.5 million tourists have participated in the Maldives Border Miles Programme.
Maldives Immigration launched the Maldives Border Miles programme in January 2021 to promote Maldivian tourism following the economic strains caused by the closure of borders due to the COVID-19 pandemic. Maldives Border Miles programme, the world's first destination loyalty programme, has so far attracted 1.5 million tourists, marking a major milestone.
There are three categories in the Border Miles programme, which are bronze tier, silver tier and gold tier. Each tier is defined by a set variety of rewards, services or benefits, which increase in value as members progress. Maldives Immigration stated the VIP service will allow the eligible members to rest at the executive lounge.
Resorts, hotels, guesthouses and restaurants have participated in the programme as partners so far. An associate partnership was also signed with Agoda, the world's largest travel platform.