The Maldives Marketing and Public Relations Corporation (MMPRC) has concluded an exclusive media familiarisation trip for top influencers from India.
MMPRC stated that the campaign captivated the Indian audience with the unmatched beauty and luxurious offerings of the Maldives. The group of participants included five popular influencers and one PR representative who collectively showcased the unparalleled charm of the Maldives through their extensive social media presence and online platforms.
The influencers that took part in the trip total a reach of over 14 million. Each influencer brought their unique perspective and influence to the campaign, and their posts, stories, and content showcased the luxurious host properties and highlighted the incredible experiences the Maldives has to offer. During their visit, the participants indulged in signature cuisines and a series of unforgettable experiences in world-class properties, including exploring spa facilities and wellness offerings, engaging in water sports activities, snorkelling trips, and Mermaid Introduction Class.
The trip is part of the ongoing efforts to promote the Maldives as a top-of-the-mind destination for luxury travel. With a comprehensive marketing strategy encompassing PR activities, fairs, joint promotions, radio campaigns, social media and digital marketing, and roadshows, MMPRC aims to reach a broad target market in India and reinforce the country's position as the ultimate luxury getaway.