The Maldives Marketing and Public Relations Corporation (MMPRC) has conducted an exclusive familiarisation trip for top bloggers from Kazakhstan.
MMPRC stated that the group of participants consisted of five bloggers who collectively showcased the breathtaking charm of the Maldives. The content creators that took part in the trip will promote the Maldives through social media platforms such as Instagram and Tiktok where they have a large follower base, generating an extensive reach. Each content creator showcased the unique experiences the Maldives has to offer from their unique perspective.
During the visit, the participants indulged in a series of unforgettable experiences in various resorts in the Maldives. The team was hosted by Fiyavalhu Resort Maldives, Brennia Kottefaru and Dhigali Maldives. The diverse activities and experiences they engaged in will further strengthen the Maldivian brand in the market and promote Maldives as top-of-the-mind destination in the Commonwealth of Independent States (CIS) region.
The trip is part of the company's marketing strategy for the CIS market, with a focus on showcasing the diverse and unique aspects of the Maldives to travellers from the region. Kazakhstan market has exceeded the pre-pandemic arrival figures in 2021 and the arrivals are also expected to grow towards the end of the year as the connectivity from the market increases.