Maldives Marketing and Public Relations Corporation (MMPRC), along with nine industry partners, have showcased the Maldives at the prestigious travel and tourism exhibition, WTM Latin America (WTM LATAM) 2024. Held from April 15 - 17 in São Paulo, Brazil, WTM LATAM is a key B2B event for the tourism industry in Latin America, bringing together top experts and professionals.
Participation in WTM LATAM aligns with MMPRC's strategy to promote the Maldives as the ultimate holiday destination and maintain brand visibility in the Latin American region. It provided valuable opportunities to strengthen relationships with top tour operators and disseminate the latest information about the destination and tourism products.
The Maldives stand at WTM LATAM showcased stunning visuals and engaging activities, including destination videos and a photo backdrop for visitors to capture memorable moments. Visitors had the chance to connect with travel professionals from the Maldives tourism industry, learning more about the destination to plan their dream trip.
Moreover, a speed networking session facilitated connections between exhibitors and media representatives, enhancing collaboration and visibility for the Maldives in the Latin American market.
The Maldives has experienced a surge in popularity among Latin American travelers, with over 2,762 tourists from the region visiting as of February 2024. MMPRC remains committed to maintaining this momentum through various marketing activities, including media and influencer familiarization trips, as well as targeted digital and social media campaigns. These efforts aim to solidify the Maldives' position as a dream vacation destination for Latin American travelers.