Maldives Marketing and Public Relations Corporation (MMPRC) has signed a Memorandum of Understanding (MOU) with China’s leading online travel platform under Alibaba, Fliggy, to strengthen and amplify the Maldives’ destination presence in the Chinese market. The MOU was signed by the Managing Director of MMPRC Ibrahim Shiuree and the Vice President of Fliggy, Tong Teng, at a ceremony held at Villa Nautica.
MMPRC states that this partnership with Fliggy will help promote and uphold Maldives as a premier destination in the Chinese market. The corporation's Managing Director notes that the combined efforts will lead to another successful year for the Maldives Tourism Industry. Noting that Fliggy is among the top leading online travel platforms in China Shiuree stated that the aim of the partnership is to maintain Maldives' market position as a key source market in China, in addition to promoting various tourism segments from the destination.
Noting that Maldives continues to be a top destination for Chinese tourists, MMPRC highlighted that this MOU will aid it in maintaining the Maldives as the World’s Leading Destination. It also added that the MOU would help in updating and showcasing the latest news from the Maldives to the Chinese market. The corporation is working to expand market reach, diversify tourism segments, and drive significant growth in tourist arrivals by joining forces with the industry stakeholders.