Visit Maldives Corporation (VMC) has appointed renowned Maldivian artist Hussain Ihfal Ahmed, popularly known as Iphpha, as a Local Ambassador under its ongoing Local Ambassadorship Programme.
The programme is designed to showcase the authentic experiences, culture, and beauty of the Maldives through the voices of distinguished locals. By engaging passionate Maldivians as tourism advocates, the initiative strengthens the nation’s branding and highlights the Maldives as a leading travel destination.
Iphpha is celebrated for his artistic contributions spanning more than two decades. Inspired by the islands’ culture and natural environment, he has held solo exhibitions, performed at live events, and participated in international art fairs. His mastery across creative mediums — from painting underwater to intricate sand art — has earned him recognition both locally and internationally.
In his role as Local Ambassador, Iphpha will share first-hand stories that capture the essence of Maldivian culture and lifestyle, while leveraging his personal influence and professional networks to promote the Maldives to a wider audience.
The Local Ambassadorship Programme aims to:
- Promote the Maldives as a top-of-mind destination for international travellers.
- Increase destination visibility across diverse global and regional markets.
- Elevate authentic Maldivian storytelling through cultural and creative voices.
VMC has reiterated its commitment to continuing expanding the programme by appointing prominent local figures, ensuring the Maldives is represented to the world with authenticity and pride.