Public Service Media (PSM) on Sunday launched a national telethon to raise funds for Sri Lanka, where communities are reeling from the devastation caused by Cyclone Ditwa. The broadcast began at 9 a.m. with the participation of 37 media outlets, and will continue until 1 a.m. on Monday, providing Maldivians across the country with the opportunity to contribute to relief efforts.
Sri Lanka is confronting severe flooding and destruction after days of heavy rains linked to the cyclone’s passage. Authorities report that the death toll has surpassed 159, with another 200 people missing.
PSM announced the initiative on Saturday, describing it as an urgent response to the unfolding crisis. In its statement, the broadcaster underscored the historically close relationship between the Maldives and Sri Lanka, noting that the latter is not only a neighbour but also home to one of the largest populations of Maldivians living abroad.
The organisation highlighted that these ties make it imperative to extend every possible form of assistance to Sri Lankans during this period of hardship. To reinforce the effort, PSM invited all media outlets in the country to join the telethon. The fundraising drive is open to the entire Maldivian public, including individuals, associations, community groups, clubs, and government offices. Information on how donations can be made is being shared throughout the broadcast.