Maldives Marketing and Public Relations Corporation (MMPRC) has launched a new campaign to promote the Maldives as tourist destination.
“The Story of Maldives is a sponsored integrated marketing campaign planned for execution in 2017 and 2018, and it will consist of never before seen activities undertaken by MMPRC as well as many co-creation, guerilla marketing and online based elements,” the state-owned PR company said.
“The campaign is aimed at creating a powerful emotional connection and love towards the Maldivian culture and people which no direct or indirect competitor can lay claim to,” MMPRC said. “The various components of this campaign that will be integrated and interlinked are intended to convey, untold as well as popular cultural stories of the Maldives, its people, adventures, music, traditional games and our natural assets to visitors or public in a creative process, which includes their active engagement and contribution.”