Maldives Association of Tour Agents and Travel Operators (MATATO) has launched a special report on marketing Maldives as a destination.
The report, titled, "Importance of Destination Marketing" was launched during a press conference held at Hulhule’ Island Hotel to mark the occasion of World Tourism Day 2017.
President of MATATO, Abdulla Giyaas unveiled the report in front of media.
In his speech, Giyaas emphasised the importance of strengthening destination-marketing and the possible consequences of not doing so, such as losing the position that Maldives has in the current tourism market.
Giyaas has been a devoted advocate of the importance of destination marketing.
This report highlights the positive role played by the tourism industry in Maldivian economy as well as tourism arrivals from to 14 destinations in the past year.
Additionally, challenges in the markets and statistics from competitive destinations such as Mauritius and Seychelles have been underlined in the report.