Maldives Marketing and Public Relations Corporation (MMPRC), together with partners from the tourism industry, has partaken in MATKA 2020 held in Helsinki, Finland from January 16 to January 19.
MATKA is the biggest tourism event in the Northern Europe and Baltic region. A total of eleven participants from seven companies from Maldives are participating in the fair along with the MMPRC officials. During the fair, meetings with top travel and trade industry professionals will be held and participants will get exposure to over 902 accredited media representatives from Northern Europe to further develop and strengthen the presence of Maldives in the region.
With over 90 countries representing in MATKA, the fair is a platform to reach professionals with highest decision-making capability, allowing to take advantage of media coverage to promote the destination.The four-day fair attracts a large number of visitors from around the world.
Based on pervious statistics, over 64,589 visitors and 935 exhibitors took part in the fair. Maldives is represented by a 60 square metre stand that is designed to highlight the natural beauty of the country. It is also complimented by videos featuring different experiences of the destination.
This year, various activities are held at the stand for visitors to experience a bit of Sunny side of Life. Visitors are able to take pictures alongside images of the destination and post it on social media to win a free holiday to Maldives. Traditional snacks will be displayed for visitors to taste the authentic local flavours of Maldives.
MMPRC said MATKA is a great platform to promote Maldives to a prime audience, adding the corporation hopes to increase the number of tourist arrivals from Northern Europe through MATKA and other various marketing activities focused to this region.
A total of 1.7 million tourists visited Maldives last year.