Maldives Marketing and Public Relations Corporation (MMPRC), together with partners from the tourism industry, has participated in the Business/Mice and Leisure Mart (BLTM) held in Delhi, India from January 31 to February 1.
BLTM is one of the leading trade shows on Business, MICE and Leisure Travel in India. A total of 9 participants from 6 Maldivian companies are participating along with MMPRC.
This exclusive two-day B2B travel mart attracts a large number of visitors from India as it opens the door to India's 6.5 million outbound luxury and MICE tourists, as well as the fastest growing business travel markets in the world.
In 2019, the fair had over 110 exhibitors and over 1,200 trade buyers, representation from 24 different countries and 13 Indian states. Based on the arrival figures of 2019, India is ranked in the second position of the highest performing markets to Maldives. Tourist arrivals from India was recorded at 166,030 with an 83.5% increase in arrivals compared to the previous year.
MMPRC plans to continue the momentum of growth by conducting several marketing activities in India.