Maldives Marketing and Public Relation Corporation (MMPRC) has invited a team of journalists from France to increase awareness of Maldives as a tourist destination.
The theme for the trip is Nature Chic, where the team will be exposed to the luxury life and nature. As part of a series of media familiarisation trips organized by MMPRC, the French media group is the third international media group hosted this year. The team consisted of representatives of the top lifestyle magazines and generalist online magazines in France.
The team will get to converse their experiences to the audiences as in-depth articles with images though their respective publications. The team will stay at Pullman Maldives Maamutaa, Dhigali Maldives and Faarufushi Maldives in the 6-day trip. They will indulge in different spa and yoga experiences available in the properties. In addition, first-hand experiences of the natural vegetation on the islands and snorkel through the underwater beauty along with a marine biologist.
France is the seventh highest performing market for Maldivian tourism industry. Last year a total of 59,738 visitors from France arrived in Maldives which is an 18.3% increase from 2018. In January 2020, a total of 6,955 French tourists visited Maldives.
As part of promoting Maldives in the French market, MMPRC has planned a variety of activities to be held this year, including participating in two of the largest fairs held in France, outdoor advertisements and a joint campaign with one of the leading tour operators in France.