Maldives Marketing and Public Relations Corporation (MMPRC) has held media events to boost destination visibility in Switzerland and Austria.
The B2B activity in Switzerland was held on September 13 at Renaissance Zurich Tower Hotel, Zurich. The activity in Austria was held on September 15 at The Ritz-Carlton, Vienna.
The media events by MMPRC provide the opportunity to promote the destination as a safe haven for travellers from the Swiss and Austrian markets, by relaying the latest information of the destination to travel trade professionals active in these markets. During these events information on the latest travel guidelines and safety measures, product information on resorts, hotels, guesthouses, and liveaboards, and information on the services and experiences unique to the Maldives will be provided to the attendees. The events are held in line with the strategies of MMPRC for the Swiss and Austrian markets and are based on utilising ambient brand advertising to strengthen destination branding and focused advertising and promotion of products and experiences.
MMPRC has been holding and participating in several activities to strengthen brand presence in Switzerland and Austria, as part of the effort to increase future booking and arrival numbers.
By the end of July 2021, Maldives received 11,375 tourists from Switzerland ranking it as the 14th top market, while 7,003 tourists were welcomed from Austria, ranking it as the19th top source market to the Maldives.