Maldives Marketing and Public Relations Corporation (MMPRC) has commenced a campaign with Travel Weekly Asia (TWA) to promote the Maldives as a leading travel destination. MMPRC stated the campaign aims to position the Maldives as the most preferred destination of choice for Southeast Asian travellers.
TWA is the largest B2B marketing solutions and information provider serving all segments of the travel industry with a reach of 25,000 inbound and outbound travel agents. As part of the campaign, TWA will publish content showcasing the broad range of accommodation offerings in the Maldives, highlighting resorts, guesthouses, liveaboards, and hotels.
Furthermore, a video billboard showcasing the scenery of the Maldives will be featured on the TWA website four times a week, and a full-page advertisement will be published in the October issue of the TWA e-magazine with an accompanying editorial feature of the Maldives. The content under the campaign is estimated to reach over 160,000 members of the travel trade community.
MMPRC stated the five-month-long campaign will help maintain a constant destination presence, inspire travellers, provide updated news on the destination to the travel trade and create awareness about the activities that can be enjoyed by Muslim travellers, family, and luxury travellers. Over the years, the Maldives has seen steady growth in terms of tourist arrivals from the Southeast Asian region, making it a promising market with great flight connectivity to the Maldives.
MMPRC stated it is promoting the destination in the Southeast Asian market to ensure the Maldives remain a top-of-the-mind destination among travellers and to ensure the Maldives is the most preferred destination for Southeast Asian travellers since borders reopened for leisure travel and travel restrictions are lifted.