Maldives Marketing and Public Relations Corporation, (MMPRC) has initiated a month-long marketing campaign with Kuoni France. The campaign will be held from January 6 till February 6.
Kuoni France is one of the largest online travel agencies, catering to a worldwide audience, selling over 100 destinations through travel offers curated for all segments of holidaymakers. MMPRC said the collaborative campaign with Kuoni France aims to further promote the Maldives as a safe haven, ready to welcome tourists from the French market.
Under this campaign, advertisements, articles, photos, and newsletters of the Maldives will be posted on the digital and social media platforms of Kuoni France and will be placed at strategic outdoor locations. MMPRC said the content of this campaign will focus on promoting the ‘naturally social-distanced’ geography of the Maldivian islands, and the stringent COVID-19 safety measures in place at resorts, hotels, guesthouses and liveaboards in the Maldives. MMPRC stated the campaign will also provide information to travel trade and travellers from the French market about the unique and diverse range of experiences, from budget to high-end luxury offers, available for travellers looking to spend their next vacation in the Maldives.
Furthermore, MMPRC said the campaign will also showcase exciting experiences available in the Maldives and will help significantly increase the awareness among French travellers. MMPRC said the campaign aligns with its marketing strategy for the French market, which focuses on promoting and marketing the individual tourism services and products available for tourists.
France is an important market for the Maldives, ending the year 2021 with strong arrival numbers. During 2021, France stood as the 9th top source market to the Maldives, with arrivals totalling above 29,000.