Maldives Marketing and Public Relations Corporation (MMPRC) has begin a Destination Online Training targeting the Indian Market with 2HUB. MMPRC revealed the programme launched on February 16 will be conducted until May 16.
2HUB is an online B2B reseller platform that aggregates Asia's largest portfolio of travel experiences for Travel Agents to discover, compare and book tours around the world with offerings of over 40,000 tours in over 60 countries.
For the Destination Online Training conducted with MMPRC, 2HUB will create a dedicated online platform to provide the latest and up-to-date information about the Maldives tourism sector to travel trade professionals working in the Indian market.
The information related to the destination will be available for the members of 2HUB, including tour operators and travel agents, by logging in to the website. The e-learning platform is flexible and allows members to join in at anytime, anywhere, to know more about the Maldives and what it has to offer for tourists.
Through the programme, MMPRC aims to familiarise travel trade professionals working in the Indian market with the latest information on measures taken in resorts, hotels, guesthouses and liveaboards, and the unique experiences available in the Maldives for travellers from the market. MMPRC noted over 500 travel partners from India are expected to participate in the programme during the three months of the campaign, adding the campaign will help reinforce India as the fastest-growing source market for the Maldives.
India was the top source market to the Maldives during 2021 with over 278,740 travellers and a market share of 22.6%. In addition, 13,947 travellers arrived in the Maldives from India in 2022 so far, placing India as the third-largest market to the Maldives tourism industry, with a market share of 8.1%.