Maldives Marketing and Public Relations Corporation (MMPRC) has initiated a marketing campaign with Seera Group’s flagship consumer travel brand Almosafer, a leading travel service provider from the Middle East.
Seera Group offers diverse travel services in the Middle Eastern and North African regions. They are widely regarded as the most knowledgeable and accomplished travel service provider from Saudi Arabia.
Under this campaign with MMPRC, Seera would disseminate informative and creative content, as well as organic posts and stories on social media platforms like Twitter, Instagram, and Snapchat to promote the Maldives. The campaign will last for 2 weeks, from February 25 until March 11.
MMPRC stated the collaborative campaign will promote the Maldives as a safe haven ready to welcome travellers from the Saudi and Middle Eastern markets, aligned with MMPRC’s marketing strategies for the region. MMPRC added it will aid in maintaining destination presence and to actively engage travel audiences by sharing the latest travel information and guidelines to potential travellers and encouraging them to book holidays to visit the Maldives.
The activities of this campaign are estimated to make 5 million impressions.