Maldives Marketing and Public Relations Corporation (MMPRC) has commenced a marketing campaign with the renowned ID Travel Group from the US. The campaign will be held from February to April 2022.
ID Travel Group is a globally renowned, elite luxury sales and marketing organization with over 37 years of experience, and sells exclusively to travel advisors. The group is preferred with major consortia networks such as Virtuoso, Signature Travel Network, Travel Leaders Group, Altour, Travel Savers, Nest and the Affluent Traveler Collection.
As a luxury boutique B2B wholesaler the company is very selective with their portfolio and only takes the best of the best, four and five-star properties. ID invests over USD250,000+ annually in advertising with key consortia partners, targeting a collective reach of 750,000+ affluent, high net worth consumers of these partners while the digital database reaches 11,700+ luxury travel advisors collectively.
MMPRC stated through this campaign with ID, visibility for the destination will be increased for the US market. MMPRC stated the Maldives will be featured in ID Travel Group’s elite brochure collection, including the award-winning Travelers Collection brochure and strategic Ultimate Exclusives brochure, mailed to 15,000+ luxury advisors throughout the US.
Despite the ongoing pandemic, the US continues to contribute a significant number of tourists to the Maldives ranking as the 5th top source market with an arrival figure of 54,745 travelers last year. By January this year, the Maldives had welcomed 5,028 travelers from the United States. In total, 229,027 travelers have arrived in the Maldives so far this year.