Maldives Marketing and Public Relations Corporation (MMPRC), in collaboration with Pacific World Travel Agency (PWTA), has launched an E-Learning programme targeting the South East Asian (SEA) market. The programme will be conducted from March 28, 2022 to March 28, 2023.
PWTA is one of the leading partners of travel industry organisations from around the world who have established their own sales and marketing network throughout Malaysia and Southeast Asia. Through the joint E-learning programme with PWTA, MMPRC will promote the Maldives as a preferred and safe tourist destination to maximise visibility in the SEA market.
Through the Maldives E-learning Programme, a dedicated website will be created to provide the latest and up-to-date information about Maldives’ tourism sector to travel trade professionals working in the SEA market. The information related to Maldives will be available for PWTA partner tour operators and travel agents by logging in to the website. This E-learning platform is flexible and allows members to join in at any time, anywhere, to learn more about Maldives and what it has to offer to tourists.
Through this programme, MMPRC aims to familiarise travel trade professionals working in the SEA market with the latest information on measures taken in Maldivian resorts, hotels, guesthouses and liveaboards, and the unique experiences available in the Maldives for travelers from this market. MMPRC stated this is the ideal platform to market the destination as a safe haven and promote the unique geographical formation of the scattered islands which allow natural social distancing for travelers.
Over 600 travel partners are expected to participate in the programme, with a reach of 3000 travel partners throughout the year from the SEA market. The interactive course will include 3 modules, with the first module focusing on introductory basic information, module 2 focusing on promoting unique selling points of the destination, and the last module on the latest travel guidelines, covid measures and updates. Agents who complete the course will obtain an official certificate issued by MMPRC.
This programme is conducted in line with the marketing strategy for the SEA market to strengthen the Maldives’ brand in the SEA region and create greater appeal for travelers.