Maldives Marketing and Public Relations Corporation (MMPRC) has initiated a joint campaign with TripZilla, to position Maldives as a leading destination in the Southeast Asian market.
Held from March until June this year, this Business-to-Consumer (B2C) campaign is part of TripZilla’s series titled ‘Travelling Again’. Under this campaign, the Maldives will be promoted as one of the safest destinations to travel to for Southeast Asian (SEA) travellers.
TripZilla is a culture and travel digital publication for those with a sense of adventure. The company creates authentic travel content highlighting trends, places, food, and people. With a reach of over 25 million consumers every month, TripZilla is the leading culture and travel digital publication in Southeast Asia.
Under this campaign, 4 articles on the Maldives will be published on TripZilla’s website and their respective social media accounts. The articles will cover MMPRC’s tourism products (resorts, guesthouses/homestays, liveaboards, and hotels) and the unique experiences available from the Maldives. MMPRC said the articles will also promote the Maldives as a leading destination for families and Muslim travelers, and will highlight the stringent safety measures in place and the safety provided by the naturally-distanced geography of Maldives. In addition, a studio edited video showcasing the beauty of Maldives will be shared on Facebook and Instagram, alongside other social media promotional posts.
From January to February this year, the Maldives welcomed 1,194 from the SEA market. MMPRC held several social media/digital campaigns and other activities for the SEA market in the previous year, to maintain destination momentum and increase arrivals from the countries in this market, including an immensely successful similar campaign with TripZilla last year, which achieved 1.2 million impressions.