Maldives Marketing and Public Relations Corporation (MMPRC) and industry partners have participated in BIT Milan held in Italy, the traditional top source market of the Maldives. The event is held from April 10-12 at Fieramilanocity, Milan.
Organised by Fiera Milano since 1980, BIT Milan brings together potential investors, corporate travel decision makers, tour operators and travel agents with VIP clients from the hospitality, leisure, and travel Industry. It provides the perfect backdrop for industry partners from across the globe to form alliances and partnerships, while enabling them to promote their brand and present new products to a select audience of travelers looking for fresh inspiration and opportunities for their next trip or holiday. The BIT Milan event this year is expected to get a huge turnout seeing as covid related measures and restrictions are being eased with wider establishment of new normal guidelines and procedures across the world.
MMPRC is joined at this event by nine co-exhibitors. Participation in this event is aligned with marketing strategies for the Italian market which focuses on promoting the natural geography of the scattered Maldivian islands which offer the ultimate safety and privacy for tourists. It also aims to market our products including resorts, hotels, guesthouses and liveaboards and the unique experiences available in the Maldives for tourists.
MMPRC said such events also provide the opportunity to relay the latest travel guidelines, safety measures in place at our facilities to the travel trade and travellers interested in choosing Maldives as a preferred destination for their business and leisure travels.