Maldives Marketing and Public Relations Corporation (MMPRC) has begun marketing the Maldives as a destination at Arabian Travel Market (ATM) 2022, as part of the efforts to reconnect with travel trade from the Middle East. ATM 2022 is held from May 9-12, at the Dubai International Convention and Exhibition Center - Dubai World Trade Center.
ATM is the leading global event for the inbound and outbound travel industry in the Middle East. For the last twenty-eight years, their annual event has connected products and destinations from around the world with buyers and travel trade visitors. It aims to support the travel industry and facilitate important business connections. MMPRC will represent the destination at the event, the largest such activity held so far this year, with the largest stand and delegation of representatives. The Maldivian delegation at ATM 2022 includes 62 companies.
Speaking about the event, the Chief Executive Officer and Managing Director of MMPRC Thoyyib Mohamed noted the potential of ATM, stating it provides a great opportunity for the Maldives to further market the Maldivian brand in the Middle East market.
Participation in large-scale events such as ATM 2022 provides the Maldives with the opportunity to relay the latest destination information, and travel guidelines to the Middle East market, while also providing the opportunity to market the destination as a safe haven.