Maldives and its subaquatic adventures are being advertised at Malaysia International Dive Expo (MIDE) 2022 by Maldives Marketing and Public Relations Corporation (MMPRC) and industry partners. The event is being held from May 27-29 at the World Trade Center in Kuala Lumpur, Malaysia.
Welcoming an average of 12,000 visitors annually, of which 90% are dive businesses and professionals, MIDE has evolved over the years into an essential business platform for the dive industry. It is a one-stop-hub for buyers and sellers of the dive and underwater industry, including dive-related equipment, courses, travel, and underwater conservation, as well as boating and water sports.
MMPRC is joined at the Maldivian stand at the event by six representatives from four partnered co-exhibitors. MMPRC said it is participating in this event in order to maintain destination presence and create brand awareness and share the relevant information to the travel trade and potential travelers from Malaysia, Southeast Asia market and beyond.
Through this event, MMPRC is specifically targeting the dive segment, which is a niche market for the destination. During the event, MMPRC and industry partners are marketing the dive and underwater experiences available in the Maldives to potential dive and underwater sports enthusiasts, informing them of why the destination is the most suitable choice for their next vacation.
MMPRC said it will hold one-on-one meetings with top travel trade members, showcase Maldivian tourism products including resorts, hotels, guesthouses and liveaboards, and market the unique experiences and services available in the Maldives.