Following two incredibly successful global campaigns with CNN, Maldives Marketing and Public Relations Corporation (MMPRC) has signed an advertising and branded content agreement with CNN International Commercial (CNNIC) to promote the Maldives to a global audience through persuasive storytelling. The campaign with CNN will be conducted from June until the end of October. MMPRC held campaigns with CNN in the past two years focused on promoting local talents, artists, and stories on a global scale.
The agreement was signed during a ceremony held at MMPRC by the Managing Director of MMPRC Thayyib Mohamed and the Director of Sales at CNN International Abhijeet Dhar. The purpose of the agreement is to promote the Maldives as a safe haven for international travellers.
Speaking about the partnership, Thayyib stated that CNN had been instrumental in promoting the Maldives through immersive storytelling over the past few years. He said the campaign will amplify the story of 50 successful years of tourism in the Maldives through a combination of storytelling with emotional resonance and cultural relevance, to elevate perceptions of the Maldives in the minds of travellers.
MMPRC said CNNIC will also roll out a branded content production under the concept of Rediscover Paradise will appeal to travelers through emotion, resonance, and relatability, and provide an opportunity for them to rediscover paradise.