Maldives Immigration has revealed that over 30 businesses have established partnerships with Maldives Border Miles.
Maldives Border Miles was initiated by Maldives Immigration to take Maldivian tourism to new heights following the economic strains caused by the closure of borders due to the COVID-19 pandemic. The programme was launched at the start of 2021, becoming the world's first destination loyalty programme.
Maldives Border Miles has so far attracted half a million tourists, marking a major milestone, and established partnerships with over 30 businesses including resorts, guesthouses and restaurants. An associate partnership was also signed with Agoda, the world's largest travel platform. Under the agreement, the company will provide technical assistance to develop the programme.
There are three categories in the Border Miles programme: Aida (bronze tier), Anantara (silver tier) and Abaarana (gold tier). Each tier is defined by a set variety of rewards, services or benefits, which increase in value as members’ progress. Maldives Immigration stated the VIP service will allow the eligible members to rest at the executive lounge where they will have access to plenty of refreshments, a mini duty-free shop, and WiFi.