Maldives Marketing and Public Relation Corporations (MMPRC) has invited travel agents from leading travel agencies to the Maldives for a familiarisation trip. The team will be staying in the Maldives until July 22.
MMPRC stated the trip is conducted with the aim of maintaining the country’s position as the top-of-the-mind destination in the Indian market. The team consists of professionals from the media outlets which includes I’m Travel Agent, MakeMyTrip, Nivalink, Aspen Vacations, and Holiday Karma. MMPRC stated the team is hosted at Grand Park Kodhipparu, Crossroads Maldives and Hideaway Beach Resort and Spa where they are experiencing the world-renowned Maldivian hospitality, unique experiences, and different cuisines at their host properties.
The purpose of this trip is to create awareness in the Indian market about how the Maldives has recovered as a destination after the pandemic and the unique products and experiences on offer for visitors. The team will be able to market their holidays with more precision and dedication after experiencing Maldivian products and service standards for themselves.
The trip is forecasted to increase arrival figures and bookings from India to the Maldives. So far this year, MMPRC has held a destination e-learning campaign with 2HUB, influencer familiarisation trips, and celebrity familiarisation trips. MMPRC has also taken part in leading fairs such as OTM 2022, Satte 2022, TTF, Maldives roadshow in India and followed by participation at MILT Congress 2022. There are two digital campaigns ongoing, with Thomas Cook and PickyourTrail, and a promotion on Vistara Inflight magazine. There are several other marketing and advertising activities in the pipeline for this market for this year.