Maldives Marketing and Public Relations Corporation (MMPRC) has conducted a familiarisation trip-themed High-end Adventures in the Maldives for media officials from the United States (US). The team arrived in the Maldives on July 13 on invitation from the MMPRC and remained until July 20.
With various world-class publications targeting a highly affluent audience in the US market, the familiarisation trip generated huge coverage showcasing high-end accommodation and experiences, ranging from gastronomy and wellness to watersports and other unique experiences available in the Maldives. Additionally, the trip highlighted the unique geographical advantage of having islands scattered across the Indian Ocean and the unique one island-one resort concept, making the Maldives one of the safest holiday destinations in the world.
The team was hosted at Joali Maldives Resort, Anantara Kihavah Resort, and LUX* South Ari Atoll Resort, where they enjoyed high-end adventures, the world-renowned Maldivian hospitality, unique experiences, and the different cuisines available at their host properties. The trip is expected to increase arrivals and bookings from the US to the Maldives.
So far this year, the US is the sixth top source market for the Maldives. By June 29, a total of 39,016 tourists arrived in the Maldives from the US. It is 4.8% of the total arrival figure of 809,603 recorded during this period.
MMPRC has been holding several activities targeting the market including a campaign with Worth Magazine, participating in ATTA’s AdventureELEVATE 2022 fair, conducting a travel trade webinar, and a joint-marketing campaign with Goway. Ongoing activities for the market include a campaign with ASTA, ID Travel Group, and Singapore Airlines. There are several other marketing and advertising activities in the pipeline for the US market for the year.