Maldives Marketing and Public Relations Corporation (MMPRC) has decided to conduct a collaborative campaign with Dotcom Arabia to promote the Maldives in Germany.
The campaign, to be held in August, aims to boost the brand visibility of the Maldives in the German market, increase destination awareness, and ultimately increase the arrival figure from the German market. During the campaign, alluring pictures of the Maldives will be displayed at Potsdamer Platz-Quartier and Berlin Airport.
Potsdamer Platz-Quartier is a busy hub and the advertisements are estimated to reach 5.5 million people. The advertisements at Berlin Airport will reach 1.2 million potential travellers. The advertisements will help inspire people to travel to the Maldives for their next vacation.
With over 5 years of experience, Dotcom Arabia is a leading outdoor advertising agency in the region. The company has represented the world's leading companies such as BBC, Financial Times, The Guardian, Vogue etc. They have also conducted tourism campaigns with clients such as Saudi Tourism, Etihad Airways and several other high-profile clients.
As of July 20, 2022, the Maldives has welcomed 73,118 arrivals from Germany. A grand total of 900,808 travellers have arrived in the Maldives so far in 2022.