Maldives Marketing and Public Relations Corporation (MMPRC) is preparing to promote the Maldives as a destination in the French market through two consecutive activities, which are the Connect with Maldives, Your Safe Haven Maldives Roadshow, and the International and French Travel Market (IFTM) Top Resa 2022.
MMPRC said the roadshow targeting the French market is being held in Paris, at Le 28 George V, with 13 industry partners. The purpose of the roadshow is to re-establish and consolidate France as one of the key source markets for the Maldives. The roadshow further aims to strengthen trade relationships between potential travel agents and industry partners. The target audience for this event includes affluent travel agents.
At the same time, MMPRC and 27 industry partners are taking part in IFTM Top Resa 2022 at Porte de Versailles. IFTM Top Resa 2022 is a multi-purpose trade show for tourism and travel, covering all travel reasons, which are business, leisure, group, and meeting, incentives, conferences and exhibitions (MICE). The B2B event is held in Paris, offering excellent business opportunities, improved returns on investment, and access to qualified and relevant travel buyers, influencers, and market professionals.
Both events come under the marketing strategies of MMPRC for the French market. Through such activities, MMPRC aims to make the Maldives the most preferred destination for French travellers while maintaining and strengthening destination presence in order to increase arrivals to pre-pandemic figures. It will also help to promote resorts, hotels, guesthouses, and liveaboards focusing on segments including honeymoon, romantic, family, adventure, dive, and underwater. MMPRC will also market the scattered geography of our islands, and the privacy, luxury, and unique experiences that we offer visitors. Such events also provide industry partners with a platform to promote their properties, products, and services.