Maldives Marketing and Public Relations Corporation (MMPRC) along with 14 industry partners has showcased the Maldives at ILTM Cannes 2022. The event is held at Palais des Festivals et des Congrès, Cannes, France from December 5-8.
ILTM Cannes is one of the top luxury travel trade fairs held in the world. It provides a platform for travel trade partners from France and other markets, to hold meetings with the most exclusive and sought-after travel designers and the world’s finest hospitality brands and destinations. The four-day event includes educational sessions, networking, entertainment, and invaluable exposure.
Maldives is renowned for being an ultra-luxurious destination offering deluxe products, services, and experiences. The marketing strategies of MMPRC are focused on promoting high-end experiences and other segments through our activities on global platforms. Participation in ILTM Cannes 2022 is aligned with this effort, in order to provide the latest information about the indulgent experiences available in the Sunny Side of Life to audiences from France and other major markets, said MMPRC.
The Maldivian stand at ILTM reflects the aspects of high-end tourism. During this event, MMPRC will conduct pre-scheduled B2B meetings with travel trade partners, provide destination information and promotional materials to visitors, and conduct trade surveys to get more information about the market.
MMPRC revealed its focus is on connecting and networking with trade buyers from France, strengthening existing relations, and providing them with the latest updates of the destination and our unique geographical aspects, and experiences offered to tourists seeking luxurious vacations. The event also provides the opportunity to strengthen the brand to sustain a top-of-the-mind position in this market and increase arrivals from this segment. ILTM is also a great platform for industry partners to attain partnerships, discuss business deals, and market their individual properties and experiences.
France is the seventh top source market to the Maldives with 40,048 tourist arrivals recorded from January to November 9.