Maldives Marketing and Public Relations Corporation (MMPRC), along with industry partners, is marketing the Maldives at Fitur 2023, the global meeting point for tourism professionals and leading trade fair for inbound and outbound markets.
MMPRC stated that from January 18-22, industry professionals and consumers can discover the diverse range of experiences available in the Maldives at the physical fair hosted at IFEMA MADRID's Recinto Ferial. It is the first major travel trade event that MMPRC is participating in this year.
Fitur brings together travel agencies, wholesalers, hotels and accommodations, carrier companies, leisure and culture infrastructures, Spanish official organisations, and travel media. The event offers business opportunities and access to qualified and relevant travel buyers, influencers, and market professionals.
Over 41 participants from 23 companies are taking part in the event alongside MMPRC to market their individual products, services, and experiences. MMPRC is promoting the different experiences available in the Maldives with a focus on promoting the different segments of tourism. Its objective in participating in FITUR 2023 includes creating awareness among Spanish visitors about the products and experiences available in the Maldives and creating a platform to connect with industry professionals from the Spanish market.
MMPRC also announced that it is conducting raffle draws at the Maldives stand during Fitur 2023 to give away free holidays to four lucky winners. Both consumers and travel trade professionals are invited to participate by filling out a survey questionnaire at the stand. The raffles are held on the first, third, fourth, and fifth day of the fair, with one winner selected every day. The raffle giveaway is sponsored by some of the top resorts in the Maldives, such as Adaaran Select Hudhuranfushi, Sun Siyam Resorts, Brennia Maldives, and Angsana Velavaru.