The Maldives Marketing and Public Relations Corporation (MMPRC) has promoted the Maldives at the International and French Travel Market (IFTM) Top Resa 2023 held in Paris, France.
IFTM Top Resa 2023, one of the top tourism events with over 30,000 visitors, is a multi-purpose trade show covering all travel segments such as business, leisure, and MICE. The B2B event was held from October 3-5 at Porte de Versailles in Paris.
MMPRC stated that the participation in the event along with 28 co-exhibitors from the industry aligns with its strategies for the French market, including promoting unique experiences and segments in order to achieve and exceed pre-pandemic arrival numbers. Throughout the event, MMPRC strengthened the Maldivian brand in the French market to sustain its position as a top-of-the-mind destination. It also provided a platform for industry partners to showcase their products and services to the French market with excellent networking and potential collaboration opportunities.
MMPRC stated that stand activities undertaken at the trade show ranged from digital interactive kiosks that allow easy exploration of Maldivian tourism products and experiences, along with social media amplification and surveys. Attendees experienced Maldivian tradition and culture at the stall. MMPRC also distributed press packs at the stand that provide information on the Maldives as well as its co-exhibiting partners.
Maldives achieved a total of 48,341 tourist arrivals from France in 2022. France is ranked at eight place among the top source markets for the Maldives in 2023. Maldives has welcomed over a total of 37,688 tourists from the market as of of September this year.